Women and the New Faces of Technology

For many years, men have dominated the technology industry. However, the increasing number of women entrepreneurs and business leaders cannot be ignored, and more women are starting to make their marks in the tech industry. The most notable recent examples are Marissa Mayer, the new president and CEO of Yahoo Inc., Sheryl Sandberg, chief operating officer of Facebook, and Karen Quintos, Dell’s chief marketing officer.


The fast facts (from an April report commissioned by American Express OPEN, the credit card giant’s small business division):

  • In the U.S. there is an estimated 8.6 million women-owned businesses,
  • Those businesses contribute $1.3 trillion to the economy,
  • Those businesses employ roughly 7.7 million Americans.

Hence, it is clear that women-owned businesses are substantial and growth is not slowing, and they are not within the ‘traditional’ industries/sectors that one might expect women to be in. A large contingency of women-owned companies belongs to technology, manufacturing, and staffing and consulting businesses. However, female entrepreneurs in the tech world are still a minority, and so it’s important to give women a voice and also inspire other women to take the plunge. Women must be able to prove that they are worth a potential client’s time – in about 30 seconds – because people are not slow to question a female’s credibility when we open our mouths. Fortunately, men and women alike are more aware of their biases and the occurrence of businesswoman prejudice is diminishing.

Many initiatives are occurring to help boost the female movement and encourage women to break into the technology world. This includes, but is not limited to, educational programs, informational seminars, webinars, and other resources. Training and mentoring women in technology will have both a social and economical impact – more jobs, less pay inequity. The biggest impact will be social. Women entrepreneurs are the fastest-growing group of small business owners.


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About the Author

avatar About Ashley Peterson

Ashley Peterson is currently a full time MBA student at the University of Denver, Daniels School of Business, studying marketing and sustainability. A Colorado native, in Ashley graduated from Bowdoin College in Maine in 2010 with a double BA degree in Environmental Studies and Spanish. She returned to Colorado and worked for the Colorado Governor's Energy Office. Vail Resorts lured her away to work in their corporate Environmental Public Affairs department at their Broomfield, Colorado headquarters. This position is where Ashley found her true passion working in the marketing and public affairs side of sustainability and business in general. Ashley is extremely experienced with technology and a vast array of social media platforms and has brought these proficiencies and passions to Prescott Solutions. A former NCAA college athlete, Ashley applies the same characteristics to her professional career that made her a two-time NCAA National Champion (2007 & 2008 Field Hockey): energy, focus, enthusiasm, drive, and team oriented. Ashley's passions extend outside the business world where you can find her cooking, scuba diving, outdoors on a bike, coaching lacrosse or traveling.

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